Success story: the leader in car insurance sales
- Imagemaker
- Nov 11, 2020
- 1 min read
Updated: Jun 22, 2021
Increase in online insurance sales
The customer's auto insurance comparison website had a low conversion rate due to frequent failures and a poor user experience. To increase auto insurance sales online, the banking institution approached Imagemaker to redesign and rebuild the site.
Rebuild service from scratch
A team of software engineers, a designer, and an architect worked closely with insurance experts and clients to design and build the new site. The redesign removed crashes and dramatically improved the user experience.
3 times the conversion rate
When the website was relaunched, the conversion rate tripled and online sales became an important source of income for our client.
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